Eric Myhre, Unverferth Manufacturing on the Agriculture Technology Podcast
When it comes to new equipment and technology, the agriculture industry is moving fast. Companies can either keep advancing to meet customer demands – or not.
Unverferth Manufacturing is one company leading the way in advancing equipment and options. But Unverferth does more than implement new technology just for technology’s sake; the company really listens to customers, cares about their experience, and uses that to innovate and continue to offer the best agriculture products.
Host Tony Kramer invited Eric Myhre, Territory Manager with Unverferth Manufacturing, on the podcast to discuss the company’s unique approach.
Here are a few of the highlights from the conversation. Listen to the full episode here.
To get started, tell us more about you, and how you got into the industry.
I was born and raised, and currently live in Sheyenne, North Dakota. I’m the territory manager for the upper Midwest region of Unverferth Manufacturing. I’ve bene with the company for 16 years and work with implement dealers in Minnesota, North Dakota, and South Dakota, and with our international accounts.
A little bit about Unverferth, it’s a family-owned company founded in1948 by Richard Unverferth. It started with patenting the dual wheel and has since grown into tillage equipment and grain handling. Through acquisitions, we now manufacture four grain cart lines, and have expanded into different areas like sprayers, tillage, and seed handling.
You mentioned a lot of product lines so why don’t we start with learning more about the line of seed tenders you offer.
Unverferth is always looking for new and innovative products to bring to the marketplace and, in the early 2000s, came up with a concept of its seed tenders. There were other forms of seed tenders but Unverferth really made it a goal to have the most features and be the most technologically advanced. We came out with the 50 Series which brought to the market the patented load and unload feature. End users keep telling us ours is the most user-friendly!
Is it true you’re offering a new line or model next year?
Yes. In 2017, Unverferth is introducing the 55 Series. It includes new features, feedback from customers, and updates like lower profile, larger opening for easier filling, faster loading, and a new patented belt with a different cleat formation, better for resisting seed contamination.
Unverferth also carries grain carts with a lot of different options – one area I want to touch on is wheels or tracks. We know compaction is a big factor, so what are you offering customers?
One thing a lot of customers are asking about is, with these big carts going through the field, compaction. So at Unverferth, our company started in the wheel business and that’s still a big part of our business. With our wheels, we tried to get into the best compaction scenario. So on any of our carts we offer a wide variety of tire options as well as track options. A few years ago, we came up with the Equalizer Track. We offer the largest footprint on the ground, 60 square feet, with our tracks.
So, we know the ag industry is moving forward fast with technology. Talk about your UHarvest data management system.
Thanks for asking about this. The UHarvest is a great new innovation. We’ve been, over the years, working with several scale companies to bring new technology to the market. As of a couple years ago, Unverferth got into a relationship with Raven Industries. We developed our own integrated scale system with grain carts, UHarvest.
We offer two options. First, UHarvest light is the introductory option. The only limitation is it doesn’t have the most advanced data recording capabilities. Or, you can upgrade to the full UHarvest, and that’s when you get into what’s really neat about scales. There’s a lot of technology for the end user; it’s a complete data management system so you can keep track of all records.
We talked about the new 55 Series of seed tenders. Is anything new planned for grain carts?
Yes, in our Brent lineup we’re introducing the V Series in 2017. We’re completely revamping the corner auger grain carts and will be offering six new models.
Stay up-to-date on the new products coming in 2017 from Unverferth Manufacturing, and learn more about the company by visiting its website.
Eric and Tony went into greater detail about what’s coming from Unverferth in 2017, as well as touched on other areas and products offered, so please listen to the entire episode. Catch up on older episodes, and be sure to subscribe to the Agriculture Technology podcast so you never miss an episode.
Host Tony Kramer is a product specialist at RDO Equipment Co. To contact Tony with questions or about being a guest on the podcast, find him on Twitter at @RDOTonyK.