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RDO Equipment Co. News - September, 2016

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Hidden Value of Purchasing from a Dealership’s Rental Fleet

Hidden Value of Purchasing from a Dealership’s Rental Fleet

There are plenty of reasons your construction company needs to purchase equipment. Diversification, growth, and tighter timelines to name a few.

Regardless of why it’s needed, several factors get in the way of companies actually making a new equipment purchase. However, it’s important to keep in mind that a “new” addition to your fleet doesn’t have to be “new.” Used equipment is a great opportunity to consider, especially when factors like initial cost and depreciation eliminate the option of buying new. 

From individual sellers to the largest auctions, there’s certainly no shortage of places to buy used equipment. But remember, all sellers are not created equal.

One of the most reputable, often underutilized opportunities for buying used equipment is through a dealership’s rental fleet. Here are five reasons this avenue can be a gold mine for equipment-seekers.

1. Maintenance Matters
Every piece of equipment in a dealership’s rental fleet is an investment and reputable dealerships know the value preventative maintenance (PM) has on protecting that investment. Buyers can rest assured that any equipment purchased has been cared for on a consistent basis, done to manufacturer’s specifications and monitored by GPS so all is done in a timely manner.

Furthermore, RDO Equipment Co. customers interested in details of maintenance, machine hours and other information on a unit can obtain it, thanks to meticulous records, work orders and other documents in the company’s system.

2. Trained Technicians
Not only is it a guarantee that equipment in a dealer’s rental fleet has been cared for, buyers have the peace of mind knowing that PM has been done by a professional. Leading dealerships employ trained, skilled, and certified technicians, many of them specialized to a certain manufacturer, that ensure the highest level of care is given to every machine on the lot.

Those untrained or inexperienced in equipment maintenance may have the best of intentions in a PM program, but can easily miss crucial points or perform repairs incorrectly.

3. Service and Support
A customer’s needs rarely end after the sale of equipment. And any machine, whether new or used, provides zero value to the company if it’s sitting idle, making the support offered by dealerships an attractive benefit.

RDO Equipment Co. offers customers the option of adding a PM agreement to the equipment purchase, which includes scheduled oil changes, inspections, and basic service. Especially for smaller to mid-size companies lacking trained technicians, this opportunity adds tremendous value.

4. Best of the Best
Renting equipment is a popular practice among construction companies. Rental houses know this and, to keep up with demand, most hang onto their machines longer than dealers.

Conversely, most major dealerships only keep newer, low-hour equipment in a rental fleet. This offers buyers equipment that, while used, still has plenty of years and hours left in it.

Furthermore, some dealerships invest in technology and additional options offered by the manufacturer. They’ll typically put a full warranty on all machines in a rental fleet too, which, like technology and other add-ons, also transfers to the buyer.

5. Available All Over
A buyer looking for a specific piece of equipment might not find it from a private seller or auction, leaving him to settle for something comparable or miss out on what he really needs.

A local dealership still may not have a specific machine requested by a potential buyer – but chances are another store in the network has it and can get it to the customer. This greater availability extends to attachments too, opening up more options to interested buyers.

Here to Stay
With the economy continuing to drive the construction industry, used equipment is predicted to remain a major area of opportunity for companies. To ensure your company gets the full value out of every used machine purchased, consider looking to the rental fleet at your trusted equipment dealership.


Are you looking to buy quality used construction equipment? Learn more about Take on More – a special financing offer from John Deere and RDO Equipment Co. now through October 31.

About The Author
Bruce Johnson is Rental Manager for RDO Equipment Co. and based in Burnsville, MN. Contact him at [email protected].

For more information on like-new equipment from John Deere, visit your local RDO Equipment Co. store.

September 27, 2016  |  Category: Products