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RDO Equipment Co. News - September, 2016

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Josh Messer, 360 Yield Center, on the Agriculture Technology Podcast

Josh Messer, 360 Yield Center, on the Agriculture Technology Podcast

Josh Messer has eaten, slept, and breathed agriculture his entire life. His career began as a child on his family’s North Dakota farm and has taken him to his current company, 360 Yield Center. As an Agronomist with 360 Yield Center, Josh works to educate growers and put them in the best position to maximize yield potential while minimizing risk and loss. 

Host Tony Kramer invited Josh on the podcast to learn more about the unique, productive solutions 360 Yield Center is offering growers, as well as discuss the young company’s new partnership with John Deere.

Here are a few of the highlights from the conversation. Listen to the full episode here.

TK
Tell us about 360 Yield Center – what it is, what your team does, and the ways you’re out there helping growers?

JM
360 Yield Center is focused on in-season management for plant health and nutrition, with our primary focus on nitrogen management.

Next to seed, nitrogen is the highest input cost on most acres. Not only is it a large investment, it’s also the most volatile nutrient. Mother Nature determines when and where we can access nitrogen, so we provide growers with tools and a systems approach so they can become more efficient, manage that risk and not lose that investment. At the end of the day, we can maximize yield potential with our nitrogen applications.

TK
A lot of people have heard the big news that 360 Yield Center has gone into an allied agreement partnership with John Deere. Can you explain why both companies did this?

JM
First off, what a privilege for us to partner with one of the world’s best ag companies!

John Deere wants to bring customers high-quality green equipment, but they also want to focus on being able to help growers make better agronomic applications with that equipment. That’s what we can do with the 360 Yield Center products, and John Deere sees the value of increasing profitability and yield potential by implementing our products into the John Deere suite of equipment.

TK
Will you give us an example of one of the products offered by 360 Yield Center?

JM
Our flagship product is the 360 Y-DROP. It’s a system we retrofit on your sprayer boom to extend the opportunity for side dressing nitrogen. Looking at some of the high-clearance sprayers on the market, we can get into tasseled corn and still be able to precisely place nitrogen at the base of the plant for maximum yield potential and also to minimize risk of losses throughout the season.

TK
Speaking of high-clearance sprayers, on our last episode we discussed the partnership between John Deere and Hagie Manufacturing. A lot of our listeners might be wondering if your products can be retrofitted onto Hagie sprayers.

JM
Absolutely. For example, our 360 Undercover, which mounts to the 360 Y-DROP, will retrofit onto any John Deere sprayer, past or models currently on the market, and that includes Hagie models.

TK
Getting into agronomic benefits, what have you seen as from utilizing 360 Y-DROP when it comes to yield increases in corn?

JM
One of the biggest benefits is placement. Nitrogen moves more vertically in the soil profile than it does horizontally. So when you make an application that’s 10 or 15 inches away from the row, that nitrogen has to move a long way to reach the root zone. Corn, for instance, acquires 63 percent of its nitrogen from a 7-inch radius of the plant. So by being able to place that nitrogen right beside the stalk, we can take advantage of the efficiency of root concentration.


Learn more about 360 Yield Center visiting its website.

Tony and Josh discussed more exciting products from 360 Yield Center and the key ways the products are maximizing yield potential for growers. Josh also gave Tony his predictions for what’s coming next from 360 Yield Center, so please listen to the entire episode.

Catch up on older episodes, and be sure to subscribe to the Agriculture Technology podcast so you never miss an episode.

Host Tony Kramer is a product specialist at RDO Equipment Co. To contact Tony with questions or about being a guest on the podcast, find him on Twitter at @RDOTonyK.

September 1, 2016  |  Category: Podcasts