Nick Morrow, Agrian, on the Agriculture Technology Podcast
Combining his experience in aerial imagery and remote sensing with his knowledge in data management and software, Nick Morrow works to provide value to growers in his role as Product Manager with Agrian. He strives to align with the Agrian vision which, as Nick sums up, is “to help users grow safely with the compliance and label database, profitably with precision and agronomy offering, and sustainably by providing tools to make practical decisions that pay off in the long term.”
Host Tony Kramer invited Nick on the podcast to discuss Agrian, particularly its prescription creator, as well as the company’s partnership with John Deere.
Here are a few of the highlights from the conversation. Listen to the full episode here.
To start out, I’d like to hear more about you and your background, and how you got involved in this industry.
I started in the remote sensing world with aerial imagery, then got involved with John Deere corporate in 2008. I ended up at Agrian on the software side. Right now in my job, I have three roles: Remote sensing, management zone creating, and log data coming in from the field.
Agrian as a company, does a number of things so will you let our listeners know what Agrian is and what kinds of products you offer?
Agrian started in California in compliance, identifying problems and solving them. From there, we built a label database. We have a standard label database for all users to pull from that has about 9,000 crop protection products and 350 participating manufacturers. When someone uses our database and uses the info on that label, the manufacturer has guaranteed the accuracy of that data.
From there, we started to get into precision agronomy. We feel that combining compliance and precision agronomy is where the market merges in the next couple of years with nutrient management plans and compliance moving out of the west coast and into the Midwest.
Agrian is used in a lot of places and industries; who out there do you see using Agrian and the services you offer?
There are about 23,000 growers, 2,400 retail locations, and a little over 10,000 agronomists that are using Agrian in one way or another, whether it’s through the label database or product lists through other applications.
There may be some people in the John Deere world that have heard this name, that’s because Agrian created a partnership with John Deere thru an API. Do you want to tell us a little about how that came about and what is the partnership?
There are three people at Agrian who are previous John Deere employees, myself included, and have a good connection with John Deere.
The power is that MyJohnDeere has a set of APIs that allow us to connect to user’s data with their permission. So we started to work with John Deere in pushing prescription files then pulling their log data, harvest application, planting, and everything from their operations center via the MyJohnDeere API. The idea there is to create a seamless experience.
One of the challenges with precision agriculture is data. Thumb drives sitting on shelves, multiple years-worth of data. We removed that pain; anybody who has JDLink with a MyJohnDeere account that’s connected to any one of Agrian’s applications, never touches their data again. Everything is processed on our side.
So the prescription creator, what is it and how does it work?
There are a few different ways to create management zones. One is freeform, so you can basically draw your own zones. Another, we pull in SSURGO data from the USDA. Third is creating management zones from dense data sets; it would be many yield points or moisture points or things such as that. So we create that management zone, from there we can edit those; we can create 3 zones, 5 zones, change the break points, add attributes. Because John Deere utilized our prescription creator, when you’re working in the Operations Center you’re logging into our site via your MyJohnDeere credentials. You’re working on our prescription creator, then we send the prescription back to the Operations Center to your files.
Curious to learn more about how prescriptions are created in Agrian’s tool, through the MyJohnDeere Operations Center? Listen to the full episode where Nick and Tony discuss it in greater detail. They also talk about wireless data transfer of prescriptions, some new things coming from the tool, and a fun fact: how many languages in which the prescription center is written and supported.
If you’re an Agrian user using MyJohnDeere data transfer, email [email protected] with questions or requests for assistance. Visit the Agrian website to learn more about the company, or access Label Lookup.
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Host Tony Kramer is a product specialist at RDO Equipment Co. To contact Tony with questions or about being a guest on the podcast, find him on Twitter at @RDOTonyK.