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RDO Equipment Co. News - December, 2016

Learn about our stores, equipment, employees and service to the community.


RDO Equipment Co. Partners with Sentera to Expand UAV Offerings

RDO Equipment Co. Partners with Sentera to Expand UAV Offerings

RDO Equipment Co. has teamed up with Sentera, a UAV-focused company offering image and data solutions for drones. The new partnership enhances current UAV products and support offered by RDO Equipment Co., and extends the opportunity for the technology to more customers, primarily in the agriculture industry, and also to those in the construction, infrastructure, and public safety industries.

What: New Offerings
Per the new partnership, RDO Equipment Co. is offering the DJI Phantom Drone equipped with Sentera’s Single Sensor, a premium NIR/NDVI sensor. Kris Poulson, Vice President of Agriculture at Sentera, explains why this sensor is ideally suited for agriculture use, saying, “The Single Sensor is designed to monitor crop health through NIR/NDVI data collection, allowing growers to quickly identify, assess, and address problems proactively.”

Also available, exclusive to RDO Equipment Co. customers, is Sentera’s AgVault™ image data management platform. This user-friendly system manages all RGB, NIR, and NDVI data, and seamlessly integrates with the John Deere Operations Center for easy management and sharing.

Why: Meeting Customer Needs
According to Jeff Lemna, Director of Customer Support, the partnership fills a customer need for an entry-level UAV option and easy-to-use data management platform, backed with strong technical support.

“There’s a large number of agricultural professionals interested in UAVs who are new to the concept and technology,” he said. “Our partnership with Sentera offers these customers the opportunity to add UAV technology to their operations with a high-quality unit and the support they need, at an affordable price.”

Lemna also spoke to the advantages the partnership provides all RDO Equipment Co. customers, saying, “Our new relationship with Sentera expands and strengthens our complete UAV offerings. Not only are we opening the door for new customers to enter the UAV space, we’re better able to support existing customers with new options.”

Where: Availability
At this time, six RDO Equipment Co. stores are offering the DJI Phantom Drone with the unique Sentera Single Sensor and access to Sentera AgVault software:

  • Yuma, AZ
  • Breckenridge and Moorhead, MN
  • Bismarck, ND
  • Aberdeen, SD
  • Pasco, WA

RDO Equipment Co. intends to expand to additional stores; in the meantime, customers can learn more about Sentera offerings and see product demos by contacting the precision product specialist team at their nearest RDO Equipment Co. store.

Get more info on precision agriculture offerings from RDO Equipment Co.

See complete UAV products, and learn more about service and support offered from RDO Integrated Controls, a division of RDO Equipment Co.