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RDO Equipment Co. News - September, 2016

Learn about our stores, equipment, employees and service to the community.


RDO Water Acquires Kuida Ag Supply Company

RDO Water Acquires Kuida Ag Supply Company

RDO Water, along with RDO Equipment Co., announces the acquisition of Kuida Ag Supply Company of Salinas. Over the next few weeks, RDO Water will be moving all Kuida Ag operations to its combination RDO Equipment Co. / RDO Water stores in Salinas and Watsonville.

The acquisition expands RDO Water’s offerings of irrigation products and solutions, which includes pipe and system rental; pipe and pump repair; system automation, design and installation services; consulting services; and products including drip tape, sprinkler heads, and fertilizer. RDO Water is also retaining the full Kuida Ag staff, bringing its strong community ties, deep knowledge of the industry and region, and more than 25 years of experience to the RDO Equipment Co. and RDO Water businesses.

“We’re thrilled to be adding Kuida Ag to the RDO Water team,” Bruce Daughters, Vice President of RDO Water said. “The company’s strong customer relationships and regional insights are all valuable on their own, but most important is the philosophy of Kuida Ag. One that treats customers as stakeholders in the business and, above all else, puts people first. It aligns with how we’ve always done business at RDO Water and will continue to do going forward.”

Not only does the acquisition enhance RDO Water’s offerings, it opens additional opportunities for RDO Equipment Co. customers as well. Darrell Olson, General Manager of RDO Equipment Co. in Salinas explained, “Our customers have come to expect a total solutions experience from us, with agricultural equipment, service, and irrigation solutions. It’s exciting for us to provide them even greater opportunities to enhance their business.”

RDO Equipment Co., a full-service John Deere agriculture equipment dealer, has been serving the Salinas and Watsonville areas since the dealerships were acquired in 2011. The company acquired RDO Water – Salinas in 2013 and added RDO Water to the Watsonville store in 2015.

A grand opening celebration is planned in October at the RDO Equipment Co. / RDO Water store in Salinas. Customers and partners can stay up-to-date on details by visiting the RDO Water and RDO Equipment Co. websites.