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Resources for Easy Online Equipment Shopping Using Videos and Technology

12 May 2020  •  Dennis Howard

For many, online equipment shopping has been the norm for quite some time. For others, it’s a new process. Since the COVID-19 pandemic hit, RDO Equipment Co. has furthered its online presence to make it easy for customers to browse, ask questions, find more information, and buy equipment in a new environment of contact-free support. 

Jake Mast joins Dennis Howard to talk about how RDO is making it easy to search and buy equipment online while practicing safe social distancing. The two discuss resources like overview walkaround videos, specialty feature videos, and one-on-one video calls to go in-depth on machines, all intended to keep RDO’s focus of staying connected while social distancing.

Dennis Howard

Dennis Howard has spent more than a decade with RDO Equipment Co.’s construction equipment division, working with teams in the company’s Texas and the Desert Southwest regions. As a Vice President, he focuses on fleet management, with used construction equipment values and heavy equipment sales two of his key areas of expertise.


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