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Resources for Easy Online Equipment Shopping Using Videos and Technology

12 May 2020  •  Dennis Howard

For many, online equipment shopping has been the norm for quite some time. For others, it’s a new process. Since the COVID-19 pandemic hit, RDO Equipment Co. has furthered its online presence to make it easy for customers to browse, ask questions, find more information, and buy equipment in a new environment of contact-free support. 

Jake Mast joins Dennis Howard to talk about how RDO is making it easy to search and buy equipment online while practicing safe social distancing. The two discuss resources like overview walkaround videos, specialty feature videos, and one-on-one video calls to go in-depth on machines, all intended to keep RDO’s focus of staying connected while social distancing.

Dennis Howard

Dennis Howard has more than 25 years of experience with RDO Equipment Co. As a Senior Vice President of the Construction Equipment division, he focuses on all aspects of the company’s fleet management efforts. Used construction equipment values and heavy equipment sales are two of his key areas of expertise. Dennis is a member of the Association of Equipment Management Professionals (AEMP), a regular contributor to, and host of The Track – Construction Equipment from RDO . web series. Subscribe to The Track on YouTube or connect with Dennis personally on LinkedIn.


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