Jacob Maurer 
Minnesota, North Dakota, South Dakota 
Follow Jacob on Twitter: @RDOJacobM 

Q: What does your role as Agronomist look like at RDO Equipment Co.? 
A: I really serve as a resource and can usually find a publication or research relating to specific topics that need answers and when it comes to specific things – file conversion, sprayer nozzles, yield data – I guess I’m an expert of sorts, but it’s really my job to be a jack-of-many-trades. I also serve as an “interpreter” between different groups of people when it comes to translating results of a field trial, dealing with herbicide drift issues, or discussing the impact of compaction on growing a crop. 

Q: You serve as an agronomist for an equipment dealer. What is the value you provide RDO Equipment Co. customer in the role, versus a traditional agronomist at another organization?  
A: In many cases, an agronomist is evaluating a grower’s crop throughout the growing season, scouting for disease and recommending pesticide or nutrient applications. But in my role, I’m involved in training our staff to understand the solutions or machine settings have on a crop of field. I’m more interested in minimizing the impact our equipment has on the growing crop and evaluating the in-field performance and economic return of the many technologies incorporated into those operations. 


Q: How do you stay up to date on farming practices? 
A: There are a variety of ways we stay informed of farming practices – publications, websites, Twitter, and more. But the very best (and really, to me, the only) way to stay up to date is to actually go out to the farms. Many of the theories and stories you can read online are just that – theories and stories. The only way to truly understand what’s going is to see firsthand the challenges our growers face. We may have the most incredible technologies on the market, but if our customer’s personal goals do not align with a solution we offer, it holds no value to them.