RDO Equipment Co. announces a formal partnership with Maquinaria Frontera to provide used equipment and irrigation products and services to customers in Mexico. This new partnership will be called RDO de Mexico and will be led by Rudy Cabanas Jr. as General Manager.
RDO Equipment Co. will provide products and support services and will leverage existing Maquinaria Frontera facilities and infrastructure to serve customers across the Mexican states of Baja California and Western Sonora. The partnership will be closely aligned with RDO Water.
“Our family has known the Cabanases for many years. They are strong leaders who have grown a solid and trusted business serving their customers,” commented Christi Offutt, Offutt Family Companies Chair and RDO Equipment Co. CEO. “There is a great deal of opportunity in this partnership as the Cabanases know how to be successful in their market and we have the products that they need.”
Rudy Cabanas, Sr. added, “We are excited to have formed a partnership with the Offutt family and to become a part of RDO Equipment Co. and RDO Water, which are both truly world-class organizations. The agriculture business has always been vibrant in Mexico but today it is evolving and expanding. The irrigation systems that RDO Water provides customers will play a major role in this evolution.”
Founded in 1965 by Rudy Cabanas Sr., Maquinaria Frontera is a John Deere dealership that offers the full Ag and Turf line of John Deere equipment. With headquarters in Mexicali, the company has additional operations in San Luis Río Colorado and San Quintín. Maquinaria Frontera will continue to offer new John Deere equipment as a separate business entity from RDO de Mexico.