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How a Full Service Dealer Builds a New Fleet

28 Dec 2024  •  Dennis Howard

With over 30 years of experience in the industry, Bush a sales professional from Austin, Texas, has the expertise and determination to ensure her customers are set up for success.  

One thing that has always remained consistent is Bush’s goal — to understand her customers' unique projects and create tailored fleet plans that suit their needs. Whether managing a small or a large operation, Bush is committed to ensuring they have the right machinery for the job, paired with unwavering support from RDO. 

Reflecting on her three decades in the business, Bush recalls being one of the first women in construction sales at RDO. She experienced some challenges, but by showing up, doing the work and proving her expertise, she started her journey of building customers for life. Bush takes pride in her career at RDO because of the supportive environment for not only customers, but for team members, including many talented women.

"We have many incredible women at RDO," she said. "We encourage each other and receive great support from our other team members, which makes a big difference." 

Dennis Howard

Dennis Howard has spent more than two decades with RDO Equipment Co.’s construction equipment division. As a Senior Vice President of Roadbuilding and Minerals, he leads RDO's WIRTGEN GROUP business throughout RDO's footprint. He’s a member of the Association of Equipment Management Professionals (AEMP), a regular contributor to ForConstructionPros.com, and host of The Track – Construction Equipment from RDO web series. Subscribe to The Track on YouTube, or connect with Dennis personally on LinkedIn.

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