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Emissions Education Day 2017

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Tech DayLast spring, team members at the Burnsville store hosted an emissions education day. 
Created to answer customers’ questions on emissions and better educate them on important topics like diesel exhaust fluid (DEF) management and Tier 4 system functionality, the event was the first of its kind and well-received by customers.

Building on that success, the team again hosted Emissions Education Day at the Burnsville store. This year’s event featured a similar format to last year’s, including classroom-style sessions and hands-on equipment walkarounds. DEF was again the biggest topic of discussion and, new this year, the team added a presentation on fuels and fuel treatments.

According to Scott Weness, Sales Manager, customer feedback was positive, and the team gained insight into other topics customers would like to see presented at future events.

“After each session, customers did a quick survey,” he said. “We found that most would like to learn more about telematics, John Deere Worksight and JDLink, and Service Advisor Remote.” Weness says the team is thinking about holding an event covering these topics in the near future.

The turnout for this year’s Emissions Education Day was strong, with approximately 40 customers estimated in attendance. 
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