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Top Moments from 2017

What Happened in 2017? A Year of Exciting Moments.

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What makes a year memorable? What makes a year successful? What makes a year one you look back at and can’t help but feel proud?

At RDO Equipment Co. it’s not one moment that makes for a great year; it’s all the moments that add up and create a year that’s memorable, successful, and gives the overall feeling of a job well done by all. We invite you to join us for a look back at 2017 and some of the key areas that made this year another one to remember.

Impacting Communities

One of RDO Equipment Co.’s key stakeholders are the communities in which we do business. Throughout the year, team members gave back with donations of time and money, created special connections with community members, and focused on making a positive impact.

A Record-Breaking Year for RDO Caters Taters for Charity
One of RDO Equipment Co.’s biggest events of the year, the annual potato luncheon, RDO Caters Taters for Charity saw great success in its 18th year.

Day of Play Events Bring Together Team Members and Community Members
Every summer, several RDO Equipment Co. locations set aside one day and transform their store from a place of business to a place of play.

Parade Participation Provides Team Building and Community Connection
A unique way team members have found enjoyment and become more involved in their communities is parades.

A Continued Partnership with Farm Rescue
For the past decade, RDO Equipment Co. has been a proud partner of an organization that helps farming families in need.

Another Year of Growth

From acquisitions to expansions to new facilities, RDO Equipment Co. had a strong year in 2016, and continued that momentum with some exciting areas of growth in 2017.

International Footprint Expands with RDO Equipment Africa
Looking to serve one of the fastest-growing agriculture markets in the world, RDO Equipment Co. expanded to Africa.

RDO Water in Oxnard Moves, Adds Vermeer
With a larger store in a new, prime location, RDO Water expanded both its irrigation offerings and added Vermeer opportunities for customers in the Oxnard area.

New Store Opens in Riverside, CA
Not only did RDO Equipment Co. invest in a new, larger store to serve the Riverside community, it brought in RDO Vermeer, formerly located in Fontana, to offer even more equipment, parts, and service solutions under one roof.

RDO Integrated Controls Continues Expansion of TopNetlive Network
The TopNETlive network and support offered by RDO Integrated Controls continued to grow in both small and large cities across the upper Midwest.

Being Social

With social media continuing to be an avenue for creating connections and sharing content, photos, and video, RDO Equipment Co. took the opportunity to engage with customers, fans, and team members in unique, exciting ways.

RDO Equipment Co. Team Members Take Over Instagram
As a way to give a special glimpse into what it’s like to work at RDO Equipment Co., various team members “took over” the company’s Instagram account to showcase a day in their life. Click on each to see their first photo of the day, then scroll through their additional photos shared on Instagram. 
Matt Cancino, Field Service Technician
Tony Kramer, Product Specialist Supervisor
Chris Stanley, Account Manager (RDO Vermeer)
Sara Epps, Account Manager (RDO Water)

RDO Equipment Co. Highlights Technology Leadership at CONEXPO
Live from CONEXPO, RDO Equipment Co. team members shared the latest in products and technology from the show floor, as well as gave fans a tour of the John Deere Machine Monitoring Center. 

Machinery Pete on the Agriculture Technology Podcast
One of the most trusted names in the equipment industry, Greg Peterson, aka Machinery Pete, joined Tony Kramer on the podcast.

A Live Look at What’s New from John Deere at Big Iron
For the second year in a row, RDO Equipment Co. teamed up with John Deere to show fans some of the most exciting highlights from the Big Iron Farm Show.


Finally, RDO Equipment Co. and its team members work hard every day to live its Core Values and serve Stakeholders, and would like to recognize a few exciting achievements in 2017.

RDO Vermeer Honored with Pinnacle Dealer Award
Vermeer’s top accolade was awarded to the RDO Vermeer team at the annual Dealer Year End Meeting.

MVI Celebrates 25 Years in Irrigation Business
Building on a partnership and a passion, MVI, part of RDO Equipment Co.’s irrigation solutions division, celebrated 25 years.

RDO Equipment Co. Launches New Website
Whether customers or potential partners, current team members or job-seekers, the first place many look for information about RDO Equipment Co. is on its website. To offer users a better experience and easier navigation, the company launched a new website.

RDO Integrated Controls Takes Home Six Awards at Annual Topcon Xperience
Topcon presented four team awards and two individual honors to RDO Integrated Controls, including it’s highest dealer award, Construction Global Dealer of the Year.

With a year like 2017 in the wraps, we can't wait to see what's in store for 2018.