Founded by a Farmer, RDO Delivers Real Ag Tech Solutions

Founded by a Midwestern farmer, RDO Equipment Co. focuses on meeting farmers where they are at, as they navigate challenges from the field to the marketplace. We in the industry understand there are things that can’t be predicted and add strain to an already demanding job of growing food that our communities require. RDO team members are motivated to develop experts to provide technology training, support and service to keep machines running. That’s why RDO brought a full suite of John Deere equipment and cutting-edge technology solutions to the Big Iron Farm Show in Fargo, North Dakota, one of the biggest farm and construction equipment shows in the upper Midwest.  

Compact to Large Machines, Fit for Every Need 

Dan Stong, Compact Construction Equipment Regional Sales Manager, highlighted the interactive obstacle course designed for operators. 

“Attendees had the chance to complete tasks using John Deere’s compact construction equipment, including a skid steer and mini excavator,” he said. “It was exciting to see people experience firsthand how these machines can optimize their operations, whether they’re hauling material or clearing debris throughout the year.”  

Autonomous Tractors and Smart Spraying Demos

Big Iron attendees experienced firsthand how RDO is driving the future of farming. From ride-and-drive opportunities in John Deere 8R tractors equipped with AutoPath™ Guidance Planner to autonomous field passes completed by 9RX 640 and 2660VT tractors, the show showcased what’s possible when machines and data work together. 

One of the most talked-about demonstrations was John Deere’s See & Spray™ technology, which uses cameras and machine learning to target individual weeds on a micro level to reduce herbicide inputs.  

“We’re not just putting people in the seat of a cab,” said Kevin Johnston, RDO’s Vice President of Midwest Agriculture. “We’re connecting with farmers to show how these tools can transform their operations.” 

Remote Support and Local Solutions  

Johnston emphasized RDO’s commitment to supporting farmers beyond the sale. 

 “Connected Support is one of our standout initiatives,” he said. “It keeps farmers productive with real-time service and solutions, especially during critical planting and harvest windows.” 

Backed by RDO’s expansive network of more than 80 stores across 12 states, and a team that’s deeply invested in local communities, RDO’s remote support experts quickly connect with a customer’s service advisor or local service department if they receive a Machine Health Alert from a connected tractor. That way the farmer can proactively make decisions to potentially reduce downtime.  

“We bring equipment, technology and support directly to the field, where it’s needed most,” Johnston said. 

Evidence of RDO’s Farmer-First Philosophy 

Johnston said RDO’s Midwest Agriculture division reflects the company’s farmer-first philosophy.  

“RDO was started by a farmer, and that perspective shapes everything we do,” he said. “We understand the challenges farmers face, and we’re here to help them navigate uncertainty with tools that improve efficiency and sustainability.” 

Whether helping producers connect their tractors to the John Deere Operations Center for data-informed decisions or offering precision ag support through field technology specialists, RDO focuses on building long-term partnerships. 

Support Innovative Solutions to Save Time  

As farming evolves, RDO remains committed to stewardship, innovation and community. 

 “We’re helping customers succeed today while making decisions that will serve future generations,” Johnston said. “That’s the kind of progress that excites and drives us.” 

Watch this recap featuring RDO team members and John Deere equipment and technology. 

Learn more about RDO partnerships and community involvement here.